bflexion
History
B-FLEXION was founded and is chaired by Ernesto Bertarelli, whose family, over the course of three generations, built Serono into a global pharmaceutical and biotechnology business.
1906
1906

Founded in 1906 by Cesare Serono, the company's initial growth was due to their product, Bioplastina, which, by the 1920s, was selling at a rate of over 1.3 million boxes a month. Pietro Bertarelli - the grandfather of Ernesto Bertarelli - had been with the company since its early days and was, by 1935, its Managing Director and he oversaw the expansion of the company's production lines.

1906
1949
1949

1949 was a landmark year, with Serono purifying gonadotropin, a hormone that promotes the stimulation of the ovaries to produce multiple follicles, and this in turn resulting in a fertility-enhancing drug called Pergonal®. In 1963 its active ingredient was adopted by the World Health Organization as the international reference standard. Improved and enhanced in later decades, Pergonal became the platform for the international expansion of Serono led by Fabio Bertarelli, who became Chief Executive in 1965.

1949
1974
1974

In 1974, Fabio consolidated the ownership of Serono and soon after moved the company to Geneva, Switzerland. Serono then grew into an international company with a U.S. subsidiary, Serono Laboratories, in Boston. In 1978, the world's first test tube baby, Louise Brown, was born in Manchester, England, with help from Pergonal®. Sales of the drug skyrocketed and Serono's expansion continued.

1974
1996
1996

In 1996, Ernesto Bertarelli succeeded his father as the head of the company and drove forward its research in biotechnology. Serono went onto enjoy a string of clinical and commercial successes throughout the late 1990s and early 2000s, including Rebif®, a recombinant form of beta interferon used to treat multiple sclerosis. 

1996
2000-2007
2000-2007

During Ernesto Bertarelli's tenure as CEO, the company's revenues, and profits grew substantially. In response to this commanding growth, in 2000 Ernesto oversaw the quotation of the company's shares on the New York Stock Exchange. In 2007, the company was acquired by Merck to form Merck Serono.

2000-2007
2002
2002

Kedge Capital, which invests in Hedge Funds and in Private Equity is formed, the first of the group's asset management businesses. Founded to invest proceeds from Serono's 2000 NYSE listing, it has established a track-record of successful performance of over 20 years and growing.

2002
2010-2011
2010-2011

Crosstree Real Estate Partners, which invests in UK property assets, and Northill Capital, an investor in asset management business, are formed.

2010-2011
2012
2012

A decade after the creation of Kedge Capital, Waypoint Capital, B-FLEXION's predecessor in name, is launched to consolidate the emerging group and to take advantage of global trends identified by its leadership.

2012
2013
2013

Ernesto Bertarelli, Hansjoerg Wyss, EPFL and the University of Geneva form a Consortium to acquire the former global Serono headquarters in Geneva. Campus Biotech is created to drive forward the biotechnology and life sciences sector in the Lake Geneva region.

 

2013
2014
2014

Having been a major shareholder since 2008, B-FLEXION's purchase of Montagu's stake in Affidea sees it assume full ownership of the company, which is the leading provider of advanced diagnostic imaging, outpatient and cancer care services in Europe, operating 319 centres in 15 countries

2014
2015
2015

Gurnet Point Capital, B-FLEXIONS’s first dedicated US healthcare fund, is launched

2015
2017
2017

Forestay Capital is founded to lead the group's digital technology investing in Europe and Israel, since having gone on to create a portfolio that sees it partnering with visionary teams to scale their companies that are at their inflection point.

2017
2019
2019

A long-term shareholder since 2010, the acquisition of remaining shares in Stallergenes Greer, the global biopharmaceutical company specialising in allergy immunotherapy products and services, is completed. The company is delisted from Euronext Paris, becoming private and fully owned. 

2019
2022
2022

The Waypoint group changes its name and visual identity to become B-FLEXION, a move that signals the natural evolution of the group's strategy, and a unique name that reflects its approach and ambitions for the future.

 

2022